Help save Skin Cancer Care!
Protect Skin Cancer Patients' Access to Care
Medicare patients deserve every safe, effective, doctor-recommended option for treating the most common skin cancer, including non-surgical, image-guided radiation therapy (IGSRT).
For many seniors, rural patients, and people who are not good candidates for surgery, IGSRT is a critical option. It helps them avoid cutting, scarring, reconstructive surgery, long-distance travel, and delays in care.
Tell CMS: Protect patient choice. Preserve access to IGSRT. TAKE ACTION.
Protect Skin Cancer Patients' Access to Care
Medicare patients deserve every safe, effective, doctor-recommended option for treating the most common skin cancer, including non-surgical, image-guided radiation therapy (IGSRT).
For many seniors, rural patients, and people who are not good candidates for surgery, IGSRT is a critical option. It helps them avoid cutting, scarring, reconstructive surgery, long-distance travel, and delays in care.
Tell CMS: Protect patient choice. Preserve access to IGSRT. TAKE ACTION.
oUR MISSION:
Nonmelanoma skin cancer is the most common cancer in America, more common than all other cancers combined. More than 5 million Americans live with it today, and roughly 9,500 new cases are diagnosed every day. Most patients are 65 or older and rely on Medicare for their care.
Safe, effective, and affordable treatment options exist. But access to one of the most important non-surgical options is now at risk. Our mission is simple: make sure patients and their doctors, not coverage decisions, choose the best treatment.
Why It Matters: Four Pillars
These four pillars carry the message across the site, social, and any briefs or comms built from it.
- Protect Patient Choice: IGSRT gives patients a non-surgical way to treat skin cancer, which matters most for seniors, patients with other conditions, and cancers on sensitive areas like the face, head, neck, and hands.
- Defend Rural Health Care Access: Cutting access to IGSRT would force rural patients to travel farther for treatment they could otherwise receive close to home.
- Protect Health Care Jobs: IGSRT supports radiation therapists, dermatology and oncology staff, and administrative workers whose jobs depend on continued access.
- Put Seniors First: Seniors have earned a full range of safe, effective treatment options, and a say in which one is right for them.